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Category
Creative Effectiveness / Non-Profit / Charity
Annual ID
OS23_CE003G
About the Work
The Study:
The Mindsets Paper was facilitated by Dr. Dan Gordon, Paralympian, and Associate Professor in Cardiorespiratory Exercise Physiology at Anglia Ruskin University. Dr. Gordon is an expert in the assessment of endurance physiology and the impact of training and pathologies, with an interest in disability sport.
Dr. Gordon co-ordinated all aspects of the research study. To begin, he created a fitness program that entailed 30 minutes of exercise, up to six days a week. Depending on their role in the study, participants needed to perform physical exercises from home, like light stationary biking or light jogging. The only requirement was that participants were able to walk, with the exercise component being modified to accommodate different levels of fitness. Applicants were asked to complete a pre-exercise medical form as part of the screening process.
We then worked with Dr. Henry Mahncke and this team of neurological scientists at BrainHQ to select the appropriate mind games for the Down syndrome community. Consulting with Dr. Gordon and his research team, they evaluated all 29 BrainHQ games across a number of criteria. Firstly, games were selected based on the overall difficulty of the instruction videos provided by BrainHQ. Following a pilot test, we created three lists, categorized based on the specific needs of the participants (hearing impaired, visually impaired, and general). 19 games were then selected for the study and ranked based on level of entertainment and ease of access. The overall difficulty of each game was linked to the participants’ category and impairment suitability.
The research participants were divided into four groups.
· Control group: continue with life as usual
· Exercise group: 30 minutes of walking/jogging 3 times a week for 8 weeks.
· Cognitive group: 20 minutes of brain training with BrainHQ 6 times a week for 8 weeks.
· Test group: Follow both the physical and cognitive exercises listed above.
We then custom-built the Mindsets app to track the cognitive data from the participants’ BrainHQ exercises and their exercise data from Fitbit. By joining the back end of the two apps, Dr. Gordon’s team at ARU could pull the anonymized data from
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
FCB / Toronto
Art Director
Jerry Yang
Copywriter
Jon Dawe
Chief Creative Officer
Jeff Hilts
Nancy Crimi-Lamanna
Danilo Boer
Director
Mark Domitric
Editor
Jon Garofalo
Executive Creative Director
Andrew MacPhee
Music Supervisor
Rich Hamilton
Account Supervisor
Ilaria Ragno
Associate Creative Director
Marty Hoefkes
Michael Morelli
Engineer
Brian Bernard
Project Manager
Cori Pettit
App Design
Joni Allert
Thomas Colliers
Audio Producer
Kelly McCluskey
Board Member
Ben Tarr
Camera Operator/Photographer
Chet Tilokani
CEO
Dr. Henry Mahncke
Chair
Ed Casagrande
Chief strategy Officer
Shelley Brown
Co-founder
Jeff Zimman
Director of Strategy
Eryn LeMesurier
Director/DOP/Camera Operator
Scott Drucker
Group Account Director
Blake Connolly
Interim Executive Director
Laura LaChance
Marketing & Communications Manager
Kristen Halpen
PR
Shannon Stephaniuk
Production Artist
Dominic Pimpare
Douglas Hayter
Proofreader
Jayne Heaton
Research Assistant
Vivan Merzbach
Research Chair, Associate Professor
Dan Gordan
Researcher
Mouna Attarha
SENIOR PRODUCER
Adriana Laborde
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