The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Creative Effectiveness / CSR
Annual ID
OS23_CE005S
About the Work
Corona created the first ever Plastic Fishing Tournament: a global scale-initiative where fishermen from all over the world were rewarded to make the biggest catch of plastic waste in order to sell it to recycling companies.
The more plastic they caught, the more money they made, and the cleaner the ocean became. To accomplish Corona commitment about cleaning the ocean, we invited fishermen to participate in the first ever plastic fishing tournament.
During the events, Corona connected fishing communities with recycling companies so they could earn a second income by selling plastic all year round.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
We Believers / New York
Production Company
Primo
Relevant
Music / Sound Production Company
StereoMonkey Studio
Chief Creative Officer
Gustavo Lauria
Composer
Karen Sielinski
Creative Director
Juan Francisco Gutierrez
Nicolas Defferrari
Designer
Paola Hernandez
Director
Francesca Canepa
Editor
Diego Panich
Executive Producer
Odille Mondragon
Producer
Marina Ponce
Sound Designer
Raul Astete
Account Director
Nallely Recinas
Account Executive
Caterina Malpica
Gabriela Resendiz
Head of Production
Marcia Jaes
3D Designer
Jonathan Vidal
Brand Director
Yune Aranguren
Brand manager
Alejandra Brizuela
Ana Daniela Tellez Olivares
Color Correction
Eva Pomposo
Communication director
Mariana Cuellar
Consumer growth Manager
Clarissa Pantoja
Creative Coordinator
Rocio Fernandez Sasso
Digital Manager
Alfonso Borel
Director of Operation
Natalia Gamarra
General Director
Jaime Vidal
General Producer
Leon Kurhi Morales
Global Brand Director
Antonella Babino
Head of Client Services
Jose Quijano
Head of Planning
Marco Vega
Head of Project
Alejandro Moran Calles
Marketing Director, Consumer Connections
Alejandro Karlos Gershberg Rubinstein
Marketing Vice President
Fabio Baracho Martinelli
Photographer Director
Angello Faccini
Post production
Dani Balcazar
Production director
Omar Uscanga
Production Manager Draftline
Diana Rodriguez
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