To put pressure on the government and shame them into action, D’Ieteren & HUSK Presented: Reduce the Ride. An initiative to get special needs children to school faster. Yes indeed, awaiting a structural solution from the government, HUSK voluntarily made its entire fleet of private minibuses and vans, and its innovative app and planning technology, available to the worst affected special needs children schools. Reducing the average time for a single ride from 2h58 to 36 minutes only! To put a face to the issue we turned 2 special needs children’s story into a documentary film and send it to the press, together with a press release. That’s all it took to get the entire national press to cover the issue and shame the government into action.

Not only the press but Government reacted immediately to the ‘Reduce the Ride’ initiative: with an investment of 11 million EUR to solve the issue after just 1 week, later complemented with another 16,6 million EUR. HUSK landed enough of the ‘special needs children transport’ contracts to increase its recurrent revenue level already by 49% (vs. 2021). We were doing well, by doing good.
By the end of May 2022, Government leads for the ‘special needs tenders’ had increased our total Government leads by approximately 98%: to 11/month. A 15% conversion rate proved that the Government leads didn’t come from ‘politeness because of our effort’ only. HUSK has been in contact with Belgian authorities ever since.