The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Single Region or Market / Non-Profit / Charity
Annual ID
OS23_CE031M
About the Work
Yellowstone is full of inspiring wonders and life-changing experiences that motivate nature lovers to get involved and support the park. But with record attendance leading to unprecedented wear and tear on the park’s infrastructure, wildlife and its entire ecosystem, solutions that involved experiencing Yellowstone firsthand would further contribute to the problem.
So how do you get potential donors to lean in while also keeping them out?
The problem was a unique one, and it needed a unique solution. Yellowstone found a way to solve it by creating The Inheritance Pass, a ticket to Yellowstone that isn’t valid until the year 2172. It’s a way to raise money right now without raising attendance. And it comes in the form of an heirloom that people can leave as an actual inheritance for future family members.
Why 2172? Because that’s 150 years from now, so it was a nod to the 150th Anniversary that Yellowstone is celebrating in 2022.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Havas / Chicago
Client / Brand
Yellowstone Forever
Copywriter
Kevin Heller
Chief Marketing Officer
Wendie Carr
Composer
Greg Gordon
Creative Director
Dushan Drakalski
Editor
Josh Bodnar
Group Creative Director
Jimmy Dietzen
Josh Mizrachi
Illustrator
Mark McGinnis
Account Director
Ricky Brandt
Associate Creative Director
Luiz Faria
Maicon Silveira
Design Director
Hayley Jungmann
Project Manager
Harley Griffiths
Strategy Director
Laura Greene
Awards Manager
Valentine Roche
Director of Online Engagement
Erin Fitzgerald
Group Program Director
Daryth Hammond
Group Strategy Director
Michelle Gerstin
Head Of Design
Veronica Padilla
Head Of Production
Vincent Geraghty
Junior Art Director
Beth Jackson
Junior Copywriter
Mary Adam
Managing director
Amy Merchant
President
Tara Reid
President & CEO
Lisa Diekmann
President & Chief Creative Officer
Myra Nussbaum
Print producer
Susan Green
Senior Account Executive
Kelly Tick
Kiera Johnston
VP, Division Manager
Alison Bruder
VP, Group Client Lead
Michelle Kim
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