The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Multi-Region or Market / Consumer / Brand
Annual ID
OS23_CE033M
About the Work
The campaign added a huge element of surprise to regular shoppers at IKEA. We mimicked the IKEA brand design language to create a disruptive customer journey. Through this journey, they were made aware of the lack of medical resources in vulnerable zones, and how donations can greatly help MSF in reducing this deficit.
2023 Awards
Total Points: 3
Merit
Credits
Agency
DDB Dubai / Dubai
Client / Brand
MSF UAE / Dubai
Al Futtaim IKEA / Dubai
Production Company
The Farm / Dubai
Media Distribution Company
PHD Media / Dubai
Art Director
Glauber Dorotheu
Firas Medrows
Jorge Paniagua
Copywriter
Maya Sfeir
Micky Kalita
Zahra Mirza
Designer
Aneesh Kumaran
Director of Photography
Dalia Fadel
Editor
Mohamad Ahtisham
Executive Creative Director
Firas Medrows
Illustrator
Glauber Dorotheu
Photo Editor
Sanu Raju
Photographer
Firas Medrows
Producer
Ashwin Menon
Yasmin Shaikh
Account Executive
Nourhan Moustafa
Associate Creative Director
Ahmed Ahmed
Glauber Dorotheu
Maya Sfeir
Business Director
Amr Hilmy
Communications Manager
Rasha Ahmed
Digital artist
Dolly John
Rahul Radhakrishnan
Executive Business Director
Roxane Magbanua
Executive Investments
Dana Saad
Executive Planning
Maya Idriss
Finalizer
Sajeesh Narayan
General Manager Marketing Communication, HF & Interior Design
Carla Klumpenaar
Global Marketing & Communications Coordinator, DDB Worldwide:
Aly Curran
Group Account Director
Sara Ezzeddine
Head Of Production
Ashish Varghese
Interior Design Group Leader
Lobna Eissa
Partnership Development Manager
Aida Saifi
Partnership Development Officer
Yumna Nasrallah
Partnerships Development Manager
Angelly Cabrera
Print Production Manager
Wissam Moubarak
Regional Communication Manager
Salama Ahmed
Regional Creative Director
Firas Medrows
Regional Sustainability Manager
Pooja Dhingra
Senior Executive Planning
Atieh Malkawi
Senior Manager Investments
Ihab Halawy
Sr. Director of Marketing & Communications, DDB Worldwide
Regina Chung Loy
Studio Manager
Carine Habib
Translation Officer
Basheer AlHajji
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