The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Targeting
Annual ID
OS23_CU010B
About the Work
After two years of the pandemic, the concert season finally returned to Colombia with the Estéreo Picnic Festival, the most important musical event in the country.
This year, Spotify was not a sponsor of the festival. Instead one of its major competitors in the country, Claro Music, was. Therefore, our goal was to steal the show during this very popular cultural event in Colombia, and shift fans’ and artists’ focus from Claro to Spotify without the brand having to pay a single sponsorship dollar.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Media.Monks / Bogota
Art Director
Andrés Torres
Copywriter
Jaime Andrés Tóvar Henao
Executive Creative Director
Alexis Ospina
César Castaño
David Correa
Producer
Angela Rodriguez
CEO
Bruno Lambertini
Chief Producer
Carlos Ruiz
COO
Ignacio Liaudat
Film director
Mateo Moya
Global Head of Client
Ana Oseguera
Head of Client
Albert Manrique
Marketing Lead
Martín Jaramillo
Marketing manager
Valentina Hoyos
Project Lead
Natalia Bayón
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