The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Creative Use of Data


Agency Media.Monks / Bogota

Client Spotify



Annual ID


About the Work

After two years of the pandemic, the concert season finally returned to Colombia with the Estéreo Picnic Festival, the most important musical event in the country. This year, Spotify was not a sponsor of the festival. Instead one of its major competitors in the country, Claro Music, was. Therefore, our goal was to steal the show during this very popular cultural event in Colombia, and shift fans’ and artists’ focus from Claro to Spotify without the brand having to pay a single sponsorship dollar.

2023 Awards

Total Points: 9



Media.Monks / Bogota

Art Director

Andrés Torres

Executive Creative Director

Alexis Ospina
César Castaño
David Correa


Angela Rodriguez


Bruno Lambertini

Chief Producer

Carlos Ruiz


Ignacio Liaudat

Film director

Mateo Moya

Global Head of Client

Ana Oseguera

Head of Client

Albert Manrique

Marketing Lead

Martín Jaramillo

Marketing manager

Valentina Hoyos

Project Lead

Natalia Bayón

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