The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Storytelling
Annual ID
OS23_CU024M
About the Work
Indian fans still regret the fact that the match the changed the course of their cricketing history - legendary player Kapil Dev's 175 runs in a crucial World Cup match - was never recorded. They've heard a lot about this epic feat, but have no means of seeing it.
Airtel, India's telecom leader, would use its technological capabilities to reconnect the fans with this game-changing match by recreating it in minute detail and allowing them to finally see it. This we, Airtel could also showcase its 5G capabilities and technological prowess.
Airtel, India's telecom leader, would use its technological capabilities to reconnect the fans with this game-changing match by recreating it in minute detail and allowing them to finally see it. This we, Airtel could also showcase its 5G capabilities and technological prowess.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett India / Mumbai
Client / Brand
Airtel / New Delhi
Production Company
Prodigious / Mumbai
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