The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Creative Use of Data

Airtel 175 Replayed

Agency Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Client Airtel



Annual ID


About the Work

Indian fans still regret the fact that the match the changed the course of their cricketing history - legendary player Kapil Dev's 175 runs in a crucial World Cup match - was never recorded. They've heard a lot about this epic feat, but have no means of seeing it.

Airtel, India's telecom leader, would use its technological capabilities to reconnect the fans with this game-changing match by recreating it in minute detail and allowing them to finally see it. This we, Airtel could also showcase its 5G capabilities and technological prowess.

2023 Awards

Total Points: 3




Leo Burnett India / Mumbai

Client / Brand

Airtel / New Delhi

Production Company

Prodigious / Mumbai

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