The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

walk, walk,

Agency DENTSU INC. / Tokyo

Client Dentsu Advertising Awards 75th Anniversary 

Category

Craft / Art Direction

Annual ID

OS23_DE012G

About the Work

Brand-building in a world upended by climate change, war, economic uncertainty, and a global pandemic can feel like a long walk along a lonely road. Our creative work visually expresses the trials and rewards of this journey, as well as the idea that they are experienced by all brands in their own way. We used hand-drawn illustrations and frame-by-frame animation to convey a sense of the day-to-day effort involved in brand building, and sought to inspire brands with hope and determination by reminding them that their seemingly solitary journey is in fact shared by all brands in this era.

2023 Awards

Total Points: 45

Credits

Agency

Dentsu Inc. / Tokyo

Design Firm

Plug Ltd. / Tokyo

Production Company

FIELD MANAGEMENT EXPAND Inc. / Tokyo

Art Director

Kimiko Sekido

Creative Director

Haruko Tsutsui

Editor

Yuta Harasawa

Executive Creative Director

Yoshihiro Yagi

Photographer

Ryo Funamoto

Producer

Yuta Harasawa

Music

Erik Reiff
Kenny Dallas

Offline Editor

Kyohei Kaneko

Photo Producer

Kumiko Morita

Production Manager

Kanae Harada

Sound Effect

Masato Nakamura

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