The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Client Dentsu Advertising Awards 75th Anniversary
Craft / Art Direction
About the Work
Brand-building in a world upended by climate change, war, economic uncertainty, and a global pandemic can feel like a long walk along a lonely road. Our creative work visually expresses the trials and rewards of this journey, as well as the idea that they are experienced by all brands in their own way. We used hand-drawn illustrations and frame-by-frame animation to convey a sense of the day-to-day effort involved in brand building, and sought to inspire brands with hope and determination by reminding them that their seemingly solitary journey is in fact shared by all brands in this era.
Total Points: 45
Dentsu Inc. / Tokyo
Plug Ltd. / Tokyo
FIELD MANAGEMENT EXPAND Inc. / Tokyo
Executive Creative Director