The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Staybl

Agency Havas Germany + Havas New York

Client Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Category

Digital Design

Annual ID

OS23_DE026S

About the Work

More than 10 million people worldwide suffer from Parkinson's disease. But what few people know: Parkinson's does not only affect old people. From the age of 40, just about anyone can develop the disease. We were tasked to support these people with an attention-grabbing and at the same time cost-efficient digital idea. The most common Parkinson's syndrome is an uncontrollable tremor. As a result, even the simplest hand movements become a challenge. Writing. Reading. Eating. Drinking. But also the use of smart devices such as tablets or smartphones. The latter in particular makes it difficult for patients to take advantage of the digital age. This is because the tremor makes it significantly more difficult to operate and read on the smart device. With the free browser app Staybl, which automatically compensates for any tremor, we are therefore making it easier for everyone with tremor to access the digital world.

2023 Awards

Total Points: 21

Credits

Agency

Havas Germany
Havas New York

Digital Agency

Havas CX helia / New York

Production Company

dreifarbenpanda / Konstanz
mmp.film GmbH / Duesseldorf

Music / Sound Production Company

msound munich / Munich

Chief Creative Officer

Dan Lucey
Eric Schoeffler

Creative Director

Michael Schoepf
Walter Ziegler

Director of Photography

Dennis Krahwinkel
Volker Schmidt

Executive Creative Director

Bharat Kumar
Marcelo Ramirez
Nicolas Becker

Project Manager

Anna Schedl

Senior Art Director

Sascha Holzhammer

Senior Copywriter

Alexander Catapano

Art Director Digital

Antonia Kuwertz

Associate VP Havas Formula

Alison Bruder

Awards Manager

Jennifer Gauselmann
Valentine Roche

Chief of Social Impact & PR

Lindsay Stein

Creative Designer

Julia Buerckel

Creative Director Copy

Jonny Leahan

Creative Director Digital

Guido Eichhoff

Creative Director, Experience Design

Joe McHeffey

Director Havas Formula

Jared Kreiner

Executive Director, Creative Technology

James Huerta

Executive VP Havas Formula

Alexis Anderson

General Counsel

Nancy Wynne

Group Technology Director

Danny Wang

Head of Communications North America

Bria Bryant

Head of Corporate Communications

Marie Euler

Head of Digital & Technology

Martin Steinorth

Head of Experience Design

Kathrin Hoffmann

Head of UX

Jan Peisert

Junior Motion Graphic Designer

Lorena Wolf

Legal Counsel & Data Protection Officer

Arne Michels

Office Manager

Jennifer Bayer

President Havas Formula

Tara Reid

Senior Art Director Digital

Albert Memet

Senior Director, Content Strategy

Kate Hofstra

Senior Experience Designer

Angus Lo

SENIOR PRODUCER

Judith Domogalla

Senior Q&A Analyst

Michael Odibo

Senior Visual Designer

Janice Chen

Syncronizer

Felix Auer

UX Designer

Emanuel Klimschak
Jose Lozano

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