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The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Chornobyl Vanishing Logo

Agency Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv

Client Chornobyl Exclusion Zone


Brand Identity / Logo

Annual ID


About the Work

Chornobyl is being erased by time and swallowed by nature. So are your chances to see Chornobyl. in order to invite people to this vanishing place we created a vanishing logo. The logo is based on the shape of the fourth reactor — the place where the tragedy began. Every year the logo changes and gradually disappears, until one day it fades away for good just like the danger presented by the Chornobyl exclusion zone. The vanishing logo creates a whole visual system around itself. Its fluidity makes any item not just a souvenir, but a collectors’ item from a particular year. TheTime itself stands as a main visual character. The logo of Chornobyl is a countdown to an important date. It will disappear in 2064, when Chornobyl Power Plant gets completely decommissioned. This will mark the beginning of a new cycle of Chornobyl’s history. And it will require new visual solutions.

2023 Awards

Total Points: 9



Banda / Kyiv

Client / Brand

Chornobyl Exclusion Zone / Kyiv

Production Company

Other Land / Kyiv

Art Director

Artem Ivanov

Motion Designer

Yurii Khomovskyi

Project Manager

Anna Kiziriia
Masha Matvyeyenko

Senior Art Director

Aleksey Dуvysenko

Senior Copywriter

Anastasia Burganova

Client account director

Vitaliy Petruk


Yegor Petrov

Head of strategy

Anastasiia Markova

Senior Strategist

Anastasiia Pecheritsia
Mykyta Trehub

Senior Web Developer

Andrey Morozow

Team Lead

Daryna Gavrilova

UX designer

Liliya Kizlaitis

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