The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

FAQ YOU – An educational (R)evolution

Agency loved GmbH / Hamburg + thjnk AG / Hamburg

Client Ohhh! foundation


Digital Design

Annual ID


About the Work

Sex education in Germany is very outdated. It is also dependent on a bureaucracy that makes changes hard – and quick changes impossible. FAQ YOU solved this problem. By going a different way with their eponymous book that answered teenager’s most frequently asked questions about sex and love, and then going online with an innovative website: Both have been a success amongst teens, and the associated TikTok channel is now up to a reach of 6 million people. Soon the German Ministry of Health asked if FAQ YOU wanted to collaborate on an e-learning platform. And today, hundreds of schools and hundreds of thousands of students are using their platform – and new ones are joining them every day. FAQ YOU achieved radical changes in a record time with these projects. They showed teenagers that they deserve better – and gave them the sex education they have been asking for.

2023 Awards

Total Points: 9



loved gmbh / Hamburg
thjnk ag / Hamburg

Art Director

Nora Depner

Chief Creative Officer

Armin Jochum
Mieke Haase

Creative Director

Alexander Müsgens

User Interface Designer

Julian Steiner

Account Director

Lukas Funk

Art Buying

Nadine Aber


Daniel Nagel


Anna Konopka-Feiler


Roman Malessa

Managing director

Michael Jacobs

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