The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Digital Design
Annual ID
OS23_DE049B
About the Work
Sex education in Germany is very outdated. It is also dependent on a bureaucracy that makes changes hard – and quick changes impossible.
FAQ YOU solved this problem. By going a different way with their eponymous book that answered teenager’s most frequently asked questions about sex and love, and then going online with an innovative website: faqyou.com. Both have been a success amongst teens, and the associated TikTok channel is now up to a reach of 6 million people.
Soon the German Ministry of Health asked if FAQ YOU wanted to collaborate on an e-learning platform. And today, hundreds of schools and hundreds of thousands of students are using their platform – and new ones are joining them every day.
FAQ YOU achieved radical changes in a record time with these projects. They showed teenagers that they deserve better – and gave them the sex education they have been asking for.
FAQ YOU solved this problem. By going a different way with their eponymous book that answered teenager’s most frequently asked questions about sex and love, and then going online with an innovative website: faqyou.com. Both have been a success amongst teens, and the associated TikTok channel is now up to a reach of 6 million people.
Soon the German Ministry of Health asked if FAQ YOU wanted to collaborate on an e-learning platform. And today, hundreds of schools and hundreds of thousands of students are using their platform – and new ones are joining them every day.
FAQ YOU achieved radical changes in a record time with these projects. They showed teenagers that they deserve better – and gave them the sex education they have been asking for.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
loved gmbh / Hamburg
thjnk ag / Hamburg
Art Director
Nora Depner
Copywriter
Isabella Bigler
Lukas Weber
Chief Creative Officer
Armin Jochum
Mieke Haase
Creative Director
Alexander Müsgens
User Interface Designer
Julian Steiner
Account Director
Lukas Funk
Art Buying
Nadine Aber
CEO
Daniel Nagel
COO
Anna Konopka-Feiler
CPO
Roman Malessa
Managing director
Michael Jacobs
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