The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

walk, walk,

Agency DENTSU INC. / Tokyo

Client Dentsu Advertising Awards 75th Anniversary　
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Annual ID

OS23_DE051B

About the Work

Brand-building in a world upended by climate change, war, economic uncertainty, and a global pandemic can feel like a long walk along a lonely road. Our creative work visually expresses the trials and rewards of this journey, as well as the idea that they are experienced by all brands in their own way. We used hand-drawn illustrations and frame-by-frame animation to convey a sense of the day-to-day effort involved in brand building, and sought to inspire brands with hope and determination by reminding them that their seemingly solitary journey is in fact shared by all brands in this era.