The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out of Home / Series
Annual ID
OS23_DE052B
About the Work
As Japanese tourists turned to domestic travel due to the pandemic, Spotify Japan launched "Sound Tour"; specially curated experiences using Spotify Codes, crafted from local environmental elements. These Codes triggered deeper bespoke musical engagement, blending local sound and culture in a fresh, modern way.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Geometry Ogilvy Japan / Tokyo
Ogilvy South Africa / Johannesburg
Art Director
Carel Christie
Copywriter
Yutaro Nagata
Tiffany Morris
Chief Creative Officer
Doug Schiff
Matthew Barnes
Creative Director
Kensui Arao
Yasushi ARIKAWA
Tristan Vogt
Designer
Mariko Oka
Director of Photography
Kenji Aritomo
Executive Creative Director
Peter Little
Producer
Natsuki Tosa
Sho Ishikawa
Strategist
Shannon De Araujo
Creative Chairman
Pete Case
Senior Art Director
Masaru Uemura
Senior Copywriter
Kotoha Tanaka
Technical Lead
Suresh Kumar
Account Manager
Amanda Marshall
Associate Art Director
Iori Hayakawa
Mayumi Morita
Associate Planning Director
Sophianna Bishop
Associate Strategist, Digital
Ricky Suzuki
Business Director
Takemi Sakairi
Consumer Marketing Lead
Ai Kawasaki
Creative Producer / Activation Manager
Takehito Hikida
Creative Service Manager
Chiharu Ozaki
Creative Video Director
Morris Ku
Head of Marketing
Mai Ihara
Sound Producer / Artist
Matt Cab
Visual Artist
Victor Camacho
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