The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out of Home / Brand Installations
Annual ID
OS23_DE055B
About the Work
In the wake of the school shooting in Parkland, FL, survivors organized the largest single-day protest against gun violence in history. Millions marched on Washington in the March For Our Lives protest. Even more protested throughout the nation. They had one goal: push Congress to pass gun control legislation to prevent another tragedy. Despite conducting some of the biggest protests and anti-gun campaigns in the world, the government failed them. After 4 years and 170,000+ more gun deaths, not one piece of legislation has passed the Senate floor. Before the freshman class of the Parkland shooting graduated, nothing changed.
For their four-year anniversary, March For Our Lives asked us to help call out Washington’s inaction with a clear and powerful message. Our objective was to create national buzz around Congressional inaction on gun violence and push Washington to finally pass gun control legislation. We spelled out “THOUGHTS AND PRAYERS” with 1,100 body bags, representing the 170,00+ lives lost since the Parkland shooting, laid out across the National Mall lawn in front of Congress. The body bags took up 3 football fields worth of space on the lawn leaving Congress no choice but to see the deadly impact of their empty words. That day, Founder David Hogg was invited to the White House and we finally saw the action we’ve been demanding.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
McCann / New York
Music / Sound Production Company
JSM Music
Chief Creative Officer
Joel Simon
Executive Producer
Jeff Fiorello
Co-Composer
Nate Morgan
SENIOR PRODUCER
Andrew Manning
Norm Felker
Sound Producer
Sharon Cha
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