The One Show
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Burger Burger Burger Burger
Agency We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Category
Out of Home / Brand Installations
Annual ID
OS23_DE056B
About the Work
For the launching of the new Stacker King with so many patties, we created a big Out of home campaign but not in a regular way; we used the only OOH that we had all access, the sign in front of our restaurant.
We redesigned our logo to communicate our new stacker with so many patties and replaced the old logo with the new one, and so the consumer can buy the new stacker king through scanning the new logo and buying in the app.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
We Believers / New York
Production Company
Bross al Cuadrado / AFW / Mexico D.F.
Da8
Music / Sound Production Company
Pickle Music / New York
Chief Creative Officer
Gustavo Lauria
Composer
Alexis Estiz
Creative Director
Christian Leal Saint-Jean
Sebastián Higueret
Director
Marcelo Paez
Editor
Diego Panich
Executive Creative Director
Patricio Elfi
Executive Producer
Enrique Ramirez Santillán
Producer
Vero Z
Roberto Jimenez
Account Director
Nallely Recinas
Account Executive
Caterina Malpica
Photography Director
German Vilche
José Casillas
Brand General Director
Antonio Marques
Brand manager Communications & Sustainability Burger King latinoamerica
Miguel Ángel Amezquita
Color Correction:
Jorge Russo
Communication & Innovation Director Latam, RBI LAC
Barbara Asin
Communication Manager, RBI LAC
Marianna Spentzos
Creative Coordinator
Rocio Fernandez Sasso
Head of Planning
Marco Vega
Head Of Production
Natalia Gamarra
Junior Producer
Miriam Rota Ros
Marketing Director, Burger King, Mexico
Oscar Alcantara
Marketing Director, LAC Marketing
Brian Kleiman
Sr. Brand Marketing director, Burger King, Global
Iwo Zakowski
Sr. Communication Analyst, Burger King, México
Amanda Varela
VP, Marketing Director Burger King
Sabrina Ferretti
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