The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Burger Burger Burger Burger

Agency We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8

Client Burger King


Out of Home / Brand Installations

Annual ID


About the Work

For the launching of the new Stacker King with so many patties, we created a big Out of home campaign but not in a regular way; we used the only OOH that we had all access, the sign in front of our restaurant. We redesigned our logo to communicate our new stacker with so many patties and replaced the old logo with the new one, and so the consumer can buy the new stacker king through scanning the new logo and buying in the app.

2023 Awards

Total Points: 9



We Believers / New York

Production Company

Bross al Cuadrado / AFW / Mexico D.F.

Music / Sound Production Company

Pickle Music / New York

Chief Creative Officer

Gustavo Lauria


Alexis Estiz


Marcelo Paez


Diego Panich

Executive Creative Director

Patricio Elfi

Executive Producer

Enrique Ramirez Santillán

Account Director

Nallely Recinas

Account Executive

Caterina Malpica

Photography Director

German Vilche
José Casillas

Brand General Director

Antonio Marques

Brand manager Communications & Sustainability Burger King latinoamerica

Miguel Ángel Amezquita

Color Correction:

Jorge Russo

Communication & Innovation Director Latam, RBI LAC

Barbara Asin

Communication Manager, RBI LAC

Marianna Spentzos

Creative Coordinator

Rocio Fernandez Sasso

Head of Planning

Marco Vega

Head Of Production

Natalia Gamarra

Junior Producer

Miriam Rota Ros

Marketing Director, Burger King, Mexico

Oscar Alcantara

Marketing Director, LAC Marketing

Brian Kleiman

Sr. Brand Marketing director, Burger King, Global

Iwo Zakowski

Sr. Communication Analyst, Burger King, México

Amanda Varela

VP, Marketing Director Burger King

Sabrina Ferretti

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