The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Moving Image / Single
Annual ID
OS23_DE059B
About the Work
Apple’s most iconic visual meets one of music’s most iconic artists. The magical listening experience of AirPods with Spatial Audio set to the inimitable sounds of Harry Styles, in a colorful reinvention of Silhouettes. A classic remastered, the campaign retains the visual language of the original 2003 campaign with a vibrant twist. Executions appeared on broadcast, on over 144 out-of-home placements globally, in retail and across social platforms — including a custom TikTok filter that let users turn themselves into dancing silhouettes. All launching in conjunction with Styles’ new award-winning album, Harry‘s House.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Client / Brand
Apple / Cupertino
Media Distribution Company
OMD
Chief Creative Officer
Brent Anderson
Creative Director
Annie Rosen
Matt Paterno
Executive Creative Director
Greg Greenberg
Executive Producer
Randall Pomeroy
Associate Creative Director
Carlos Estrada
Director of Music
Josh Marcy
Head Of Design
James Taylor
Senior Music Producer
Nicole Palko
SENIOR PRODUCER
Ian Kelly
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