The One Show
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Category
Brand Identity / Logo
Annual ID
OS23_DE065M
About the Work
Nesje Furniture Company was founded in 1935 by Nils and Oddmund Nesje, two brothers who began crafting quality furniture at their home farm. Over the years, the family-run business has expanded, but its expertise, techniques, and craftsmanship have been passed down through generations and remain a cornerstone of the company today.
Nesje's new logo and identity is based on craftmanship, and the art of joining pieces of wood into a beautiful and solid furniture. The dovetail joint, a traditional joint that is still used in woodworking today, has become a symbol of solid, traditional, and high-quality craftsmanship. Crafting a dovetail joint takes precision, care, and time, and it makes one of the strongest joints possible.
By incorporating the dovetail joint into Nesje's new logo, we are joining the knowledge, history, and quality craftsmanship that the company has been delivering for generations, into their new identity. Joint together in a strong visual univers, communicating the decades long experience and expertise through a simple and easy to understand visual concept, connecting Nesje directly to the craft of woodworking.
2023 Awards
Total Points: 3
Merit
Credits
Design Firm
ANTI / Hamar
Client / Brand
Nesje / Molde
Animator
Magnus Vanem
Chief Creative Officer
Kjetil Wold
Designer
Sindre Risheim
Vivi-Ann Slaatsveen
Account Manager
Ellen Østmoen
CEO
Ragnhild Nesje
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