The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Immortal Membership

Agency Broken Heart Love Affair / Toronto + Lifelong Crush / Toronto + Royal Ontario Museum / Toronto + Sparks Productions / Toronto

Client Royal Ontario Museum


Brand Identity / Single Item

Annual ID


About the Work

Home to over 13 million objects, the ROM is proof that we live on in what we leave behind. To help their members do the same, ROM created the Immortal Membership: a lifetime membership designed to be passed on after the member passes on. The membership card is hand-crafted from a 450-million year old trilobite fossil and will be awarded to only five new members through a lottery system. Each Immortal Member will win lifetime access to the museum and the ability to pass that immortal access onto the next generation.

2023 Awards

Total Points: 3




Broken Heart Love Affair / Toronto
Lifelong Crush / Toronto

Client / Brand

Royal Ontario Museum / Toronto

Production Company

Sparks Productions / Toronto
Lifelong Crush / Toronto

Music / Sound Production Company

Pirate Audio / Toronto

Post Production Company

Divisn Post / Toronto

Media Distribution Company

OMD / Toronto

Art Director

Elma Karabegovic


Shannon McCarroll

Chief Creative Officer

Craig McIntosh
Jaimes Zentil

Chief Marketing Officer

Lori Davison


Jason Hennessy

Director of Photography

Jason Hennessy


John Collucci


Demi Veselinovic

Sound Designer

Kyle Anderson

Casting Director

Stephen Milo

Design Director

Rasna Jaswal

Casting Company

Milo Casting / Toronto

Chief Business Officer

Beverley Hammond

Chief strategy Officer

Jay Chaney

Director, Client Success

Carlos Game-Garcia
Shannon Griscti

Manager, Marketing

Katlyn Olo

Production Designer

Rudin Causi

VP, Brand & Marketing

Kathryn Brownlie

VP, Client Success

Joline Matika

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