The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Brand Identity / System
Annual ID
OS23_DE070M
About the Work
China Climate Action Week was jointly launched by WWF Beijing Representative Office and Center for Environmental Education and Communications of Ministry of Ecology and Environment. It aims to describe the climate change in various forms, to promote the goal of carbon emissions peak and carbon neutrality, creating good atmosphere for people to participate in the discussion and to popularize climate change knowledge. The visual design takes the change of temperature as the core concept. We apply the color system of thermal imaging to give the logo a visual thermal sensation. Then we form the main visual through the melting process of ice, which creates a very intuitive relationship with temperature changes. We have made derivatives with thermosensitive interaction property by using special temperature-sensitive ink. It hopes that audiences could intuitively experience climate warming through the visual communication.
2023 Awards
Total Points: 3
Merit
Credits
Design Firm
another design / Guangzhou
Art Director
Zhan Huode
Creative Director
Zhan Huode
Designer
Huang Wenshi
Li lexuan
Liu Yitong
Director
Liu Zhao
Executive Producer
Fu Difan
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