The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

AYAts

Agency L3branding / Beijing

Client AYAts

Category

Brand Identity / System

Annual ID

OS23_DE071M

About the Work

AYAts is a collection store of perfumes, which is an agent of many time-honored high-end perfumes and fragrances from Europe, promoting these products by digital means. We wanted to create an image integrating classic temperament and a futuristic feel, but brands in the store vary considerably in scents, shapes, and concepts, making it hard to extract a unitary property. Therefore, we hoped to build a library of visual elements, which visualizes scents and enables features of each scent to be visible and comprehensible to consumers through the changing curve of top, middle and base notes. Starting from the design of fonts, air connects and circulates through each gap between strokes, and each font can extend the track of a scent upwards and downwards. Scents can become material represented in illustrations, as well as be linked with the next phrase. When words are linked, they express emotions in the text while representing scents. We call the system Olfactory Vine, of which the style of lines and illustrations are influenced by the Viennese Secession, which emerged at the same time as some products sold in AYAts.

2023 Awards

Total Points: 3

Merit

Credits

Agency

L3branding / Beijing

Creative Director

Guanru Li

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