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NRK Visual identity
Agency ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam
Category
Brand Identity / System
Annual ID
OS23_DE076M
About the Work
NRK, the Norwegian Broadcasting Cooperation, is a state owned public broadcaster. It’s mandate is to
fulfill democratic, social and cultural purposes; to safeguard freedom of speech, strengthen public
dialogue, nurture Norwegian and Samì languages and culture, and reach out to all of Norway.
The project was initiated to serve NRK’s strategic goals, to be “Found, chosen (preferred?) and loved”.
The task was to vitalize the identity and equip NRK with effective tools and systems for communicating,
publishing and being identified in a complex media landscape.
NRK’s challenge is to stand out and stay relevant despite the fundamental changes due to the digital
paradigm: globalization, new competition, emergence of social media, transition from linear publishing to
streaming, and the audiences’ new preferences for consummation of content and information.
The solutions presented is facets of a concept that will be in continuous evolution. All channels, platforms
and products in NRK’s vast portfolio will eventually be redesigned according to the principles from this
concept. Close integration and a common design philosophy, “Distinct, lively and empathetic”, gave direction and
consistency to the joint effort of Anti and NRK’s own design resources. The concept, “Meeting point
activates”, refers to the interaction between NRK and its audience. It is the overall premise on which the
design is based.
Every identity marker is challenged; form, colour, typography, motion, audio and composition. Everything,
except the iconic logo drawn in 1979. Its simple, yet expressive form is as relevant today as it was, it is
also the best-known logo in Norway.
With the logo as a starting point, we set out to design new visual tools: brand system; colour program; a
variable typeface (with Typotheque); a static, animated and generative pattern; grids for digital and
physical applications; motion system. The tools are made to serve all design purposes, they are generic
and flexible, and ready to take on tasks we don’t know yet.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Typotheque Type Foundry / Amsterdam
Design Firm
ANTI / Oslo
Client / Brand
NRK (Norwegian Broadcasting Cooperation) / Oslo
Designer
Mats Ottdal
Erik Johan Worsøe Eriksen
Kristoffer Eidsnes
Kim Monsen
Simen Røiseland
Susanne Flender
Veronica Falsen Hiis
Illustrator
Renate Rognan
Strategist
Behnam Farazollahi
Developer
Stian Veum Møllersen
Skjalg Schrødter Teig
Ole Christer Asakainen Selvig
Vidar Kvien
Project Manager
Benedicte Bølling
Jennie Andersson
Tine Moe Løvberg
Janicke Sæther
Senior Designer
Marianne Aas Engebakken
Brand manager
Cecilie Lyng
Chief Strategist
Åsmund Matzow
Hilde Jørgenvaag
Design developer
Marve Svenningsen
Design, Motion & Developement
Heydays+NRK TV
Digital Designer
Stefan Ogden
Ingrid Reime
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