The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Rock and Roll Hall of Fame

Agency Base Design / New York

Client Rock and Roll Hall of Fame


Brand Identity / System

Annual ID


About the Work

The Rock & Roll Hall of Fame exists both to honor music greats, and inspire new greatness. Affectionately known as Rock Hall, the institution encompasses a museum packed with exhibitions and ephemera in Cleveland, Ohio, as well as awarding popular music’s highest achievement, by inducting megastars into its coveted hall of fame during an annual ceremony. Similarly to music’s ever-evolving zeitgeist, the Rock Hall team realized it was time to update its image to ensure the institution remains relevant, by broadening its audience to include younger generations, and staying in the spotlight year-round beyond the induction ceremony. The Rock & Roll spirit is an essential part of the updated brand: original, bold, daring, dynamic, authentic, powerful. The Hall of Fame artists carry this spirit through their sound, imagery, and stories, which is also now delivered through Rock Hall’s visual identity and content. This is particularly embodied in the new logo, which features a custom designed and programmed typeface that reacts to audio cues—its letterforms reverberating in response to sound levels and beats. Also imbued into the brand is a tone of voice that’s eternally cool, never trying to be trendy. This is echoed in visuals that blend an Acid House palette with imagery and videos that feature the music world’s GOATs. The identity debuted at the 2022 Induction Ceremony, which, naturally, doubled as a concert and aired on HBO. The new logo was displayed on the red-carpet step-and-repeat and as part of the stage set, behind this year’s inductees which included Dolly Parton, Lionel Ritchie, and Eminem. Beginning its new era, Rock Hall continues to expand beyond rock music to celebrate all genres that impact culture, and to recognize the significance of a wider breadth of artists' lifetime achievement that appeal to all ages, ensuring Rock & Roll lives on for many more decades as an idea that's both contemporary and timeless.

2023 Awards

Total Points: 3




Base Design / New York


Katerina Mery

Creative Director

Min Lew

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