The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

NRK Visual identity

Agency ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague

Client NRK (Norwegian Broadcasting Cooperation)


Brand Identity / Rebranding

Annual ID


About the Work

NRK, the Norwegian Broadcasting Cooperation, is a state owned public broadcaster. It’s mandate is to fulfill democratic, social and cultural purposes; to safeguard freedom of speech, strengthen public dialogue, nurture Norwegian and Samì languages and culture, and reach out to all of Norway. The project was initiated to serve NRK’s strategic goals, to be “Found, chosen (preferred?) and loved”. The task was to vitalize the identity and equip NRK with effective tools and systems for communicating, publishing and being identified in a complex media landscape. NRK’s challenge is to stand out and stay relevant despite the fundamental changes due to the digital paradigm: globalization, new competition, emergence of social media, transition from linear publishing to streaming, and the audiences’ new preferences for consummation of content and information. The solutions presented is facets of a concept that will be in continuous evolution. All channels, platforms and products in NRK’s vast portfolio will eventually be redesigned according to the principles from this concept. Close integration and a common design philosophy, “Distinct, lively and empathetic”, gave direction and consistency to the joint effort of Anti and NRK’s own design resources. The concept, “Meeting point activates”, refers to the interaction between NRK and its audience. It is the overall premise on which the design is based. Every identity marker is challenged; form, colour, typography, motion, audio and composition. Everything, except the iconic logo drawn in 1979. Its simple, yet expressive form is as relevant today as it was, it is also the best-known logo in Norway. With the logo as a starting point, we set out to design new visual tools: brand system; colour program; a variable typeface (with Typotheque); a static, animated and generative pattern; grids for digital and physical applications; motion system. The tools are made to serve all design purposes, they are generic and flexible, and ready to take on tasks we don’t know yet.

2023 Awards

Total Points: 3


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