The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Brand Identity / Rebranding
Annual ID
OS23_DE088M
About the Work
Digital Youth ICT Academy (DYICTA); An academy established by a consortium of leading ICT companies spearheaded by T-Systems South African. Since inception, in 2003, the Academy has produced more than 3000 internationally certified ICT graduates; has enjoyed a 95% pass rate and seen a more than 85% employment rate in field ranging from Coding, Software Engineering to Data science.
To design a logo for DYICTA, we drew inspiration from the academy’s philosophy of learning. And developed a visual language that demonstrates and highlights the academy’s ICT capacity in a way that breaks category conventions.
We took the 0 simplified into a geometric shape, extruded it to form the 1 and step repeated to into a binary system which translates as ‘DYICTA’monogram. On second glance, pupils organized in a learning environment, highlighting the philosophy of learning through collaboration, curiosity and applied digital field of studies.
We expanded the geometric visual language, forming rhythmic motifs borrowed from traditional step and repeat letima patterns found in most Southern African tribes and the oldest calculating device found. Just like traditional African motifs, our logo became functional digital language. A unique brand asset setting us apart from conventional academic branding of using crests and traditional monograms.
A logo that inspires our community to learn through curiousity and embrace technology.
2023 Awards
Total Points: 3
Merit
Credits
Agency
FCB Africa / Cape Town
Client / Brand
Digital Youth ICT Academy / Johannesburg
Art Director
Jose Pyladh
Copywriter
Galaletsang Kgoathe
Chief Creative Officer
Brett Morris
Tseliso Rangaka
Creative Director
Thabang Lehobye
Agency Producer
Nakita Bolus
Palesa Mohlala
Sylvester Tsotetsi
Account management
Brett Morris
Brand Marketing Manager
Clayton Fredericks
Marcus Karuppan
Shirley Vrnjas
Taddy Blecher
Junior Designer
Takalani Ramathikithi
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