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Girls Define Girl
Agency MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Category
Editorial / Books
Annual ID
OS23_DE096M
About the Work
The Royal Academy of the Spanish Language (RAE), the official body in charge of defining the more than 70,000 words in Spanish, does not have a definition for the word girl, but it is tied to the masculine gender.
Boy (noun)
1.[countable] A child
2.[countable]A person in his childhood
3.[countable] A young human who is not yet an adult
4.[countable] Someone with little experience
5.[countable] Someone with a few years old.
6.[countable] A person with little experience.
Girl (noun)
1. (noun) Child.
On 2021's International Day of the Girl Child, Pony Malta, the brand that empowers girls, created a movement that invited them to define themselves on their favorite social networks, and then put these definitions together in an illustrated dictionary, creating with the data of thousands of user-generated answers a single definition, that was endorsed by a professional of the Spanish language.
2023 Awards
Total Points: 3
Merit
Credits
Agency
MullenLowe SSP3 / Bogotá
PR / Marketing Agency
Dattis / Bogota
Client / Brand
AB inBev / Bogotá
Production Company
Austria Films Colombia / Bogota
Copywriter
Laura Rey
Valeria Benitez
Director
Alejandro Ránchez
Editor
Ana Velez
Andres Castiblanco
Executive Creative Director
Diego Muñoz
Juan David Pardo
Executive Producer
Jose Altamar
Photographer
Francisco Giraldo
Account Director
Daniel Salazar
Account Executive
Mariajosé Bedoya
Chief Executive Officer
Francisco Samper
Music Producer
Camilo Medina
Business Director
Fabiana Manzi
Chief Business Director
Jose Hoyos
Chief strategy Officer
Carolina Mejía
Digital Director
Jennifer Boshel
NABs Brand & Innovations Lead
Lina Gonzalez
NABs Brand Manager
Alejandro Lotta
NABs Marketing Director
Juan Alonso Torres
PR Marketing Analyst
Juliana Avellaneda
Public Relations Director
Dallán Arévalo
Strategic planner
Juan Romero
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