The One Show

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2023 One Show - Design

Ukraine Supporters Project

Agency MUTABOR / Hamburg

Client #WeAreAllUkrainians

Category

Promotional / Physical Items

Annual ID

OS23_DE107M

About the Work

In February 2022 we decided to support fugitive Ukrainians that had to leave their country to seek shelter in Germany. In cooperation with Wladimir Klitschko`s aid organization #weareallukrainians we wanted to design a quick-to produce product that could raise money and show our solidarity. We went for a symbol that could be worn by everybody and that also was of use in the cold period: the supporter scarf. Supporters are the football fans that stand unconditionally behind their team for better or worse – just as we stand behind the ukrainian people. The scarves were sold online and at beneficiary football matches while all the returns were transferred directly to the aid organization.

2023 Awards

Total Points: 3

Merit

Credits

Agency

MUTABOR / Hamburg

Art Director

Jan Hellmerichs

Chief Creative Officer

Heinrich Paravicini

CEO

Tatjana Kiel

Project Management

Lea Bols
Ruben Koch

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