The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Ukraine Supporters Project

Agency MUTABOR / Hamburg

Client #WeAreAllUkrainians


Promotional / Physical Items

Annual ID


About the Work

In February 2022 we decided to support fugitive Ukrainians that had to leave their country to seek shelter in Germany. In cooperation with Wladimir Klitschko`s aid organization #weareallukrainians we wanted to design a quick-to produce product that could raise money and show our solidarity. We went for a symbol that could be worn by everybody and that also was of use in the cold period: the supporter scarf. Supporters are the football fans that stand unconditionally behind their team for better or worse – just as we stand behind the ukrainian people. The scarves were sold online and at beneficiary football matches while all the returns were transferred directly to the aid organization.

2023 Awards

Total Points: 3




MUTABOR / Hamburg

Art Director

Jan Hellmerichs

Chief Creative Officer

Heinrich Paravicini


Tatjana Kiel

Project Management

Lea Bols
Ruben Koch

Related Awards





Follow Us