The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Digital Design
Annual ID
OS23_DE134M
About the Work
On-street discovery is how many people fall in love with their next vehicle. Now when you spot a Jeep in the wild, you can instantly learn about the make, model, price, and inventory nearby just by opening Snapchat on your phone and scanning the grille with Jeep Code.
The first-of-its-kind, AI technology leverages machine learning to analyze and identify different grille types and nameplates using a database of thousands of automotive images. The result is a seamless journey from social media to ownership through our physical product - all without the pressures of the dealership.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Publicis / Toronto
Production Company
THE PUB PRODUCTION / Toronto
Music / Sound Production Company
PUNCH AUDIO / Montréal
Post Production Company
THE PUB TORONTO EDITORIAL / Toronto
Media Distribution Company
Starcom / Toronto
Copywriter
Steve Muzzin
Chief Creative Officer
Joanna Monteiro
Creative Director
Steve Turnbull
Director
Reid Marshall
Editor
Jesse Unruh
Executive Creative Director
Vinicius Dalvi
Executive Producer
Karen Huybers
Group Creative Director
Victor Yves
3D Artist
Egidijus Učkuronis
Account Director
Richard Guy
Account Executive
Kevin O’Rourke
Project Manager
Celine Zange
Account Manager
Bea Astudillo
AR Developer, Animator
Sara Orfali
Brand Strategist
Jaclyn Lacroix
Client Lead
Evie Meurs
Creative Partner
Cristiano Pinheiro
Creative Project Manager
Mamy Baruti
Digital Production
GOSPOOKY / Amsterdam
Digital strategist
Rob Jankowski
Director, Digital Advertising & Strategy
Anita Gillman
Director, Media Planning
Samantha Lacroce
Director, Social
Bethany Castle
DP
Cam Marshall
Exec Producer
Terry Theofilactidis
Group Account Director
David Langlois
LINE PRODUCER
David Cranor
Machine Learning Engineer
Erik Van Der Plas
Mikkel Thybo Loose
Tommaso Parisotto
Post producer
Suada Gagulic
Senior Social Specialist
Karin Polanco
Senior Strategist
Rylee Strachan
Senior Vice President
Claus Burmeister
Social Coordinator
Michael Valente
Social Media Platform
Snapchat / Toronto
Social Specialist
Kirsten Weaver
SVP, Brand Director
Bobby Malhotra
Tech Lead, Senior Developer
Tom Geurts
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