The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

MASQUERADER

Agency GOO CHOKI PAR / Tokyo

Client Toppan Inc.

Category

Posters / Series

Annual ID

OS23_DE136M

About the Work

A series of posters produced for the “Graphic Trial”, an exhibition planned by a printing company to explore the possibilities of printed expression.
We used a wax printing technique called “Wax Plus” to give transparency to paper and create poster works.

Poster expression from 2D to 3D.
We wanted to greatly exceed the mass of paper as a support medium by printing and change it into a different object.
By applying “Wax Plus” to the entire surface of the paper, the boundary between the front and back is blurred, and it expands from 2D to 3D.
In addition, a new texture and depth of tone have been obtained by reciprocating the reflection from the printed surface to the opposite surface.

The graphics created for this project are five masks.
Participants in this ball, called MASQUERADER, have different facial expressions on the front and back, and a layer of emotion is wriggling inside the mask.

2023 Awards

Total Points: 3

Merit

Credits

Design Firm

GOO CHOKI PAR / Tokyo

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