The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Posters / Series
Annual ID
OS23_DE137M
About the Work
The Chornobyl logo changes each year until its end in 2064 when the Chornobyl Power Plant will be completely decommissioned. The form of the logo is based on the shape of the fourth reactor — the place where it all began. The temporality of this branding works perfectly on a series of posters — it vanishes as you pass by it.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Banda / Kyiv
Client / Brand
Chornobyl Exclusion Zone / Kyiv
Production Company
Other Land / Kyiv
Art Director
Artem Ivanov
Creative Director
Oleksandra Doroguntsova
Taras Dzendrovsky
Designer
Danya Nesterevych
Natasha Tomova
Motion Designer
Yurii Khomovskyi
Project Manager
Anna Kiziriia
Masha Matvyeyenko
Senior Art Director
Aleksey Dуvysenko
Senior Copywriter
Anastasia Burganova
Client account director
Vitaliy Petruk
HEAD OF ART
Yegor Petrov
Head of strategy
Anastasiia Markova
Senior Strategist
Anastasiia Pecheritsia
Mykyta Trehub
Senior Web Developer
Andrey Morozow
Team Lead
Daryna Gavrilova
UX Designer
Liliya Kizlaitis
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