The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out of Home / Series
Annual ID
OS23_DE144M
About the Work
Background:
Unlike other major film festivals, the Brooklyn Film Festival prides itself on never censoring filmmakers, allowing them to express themselves in any way they see fit. Every year they strive to showcase a diverse range of narratives, sensibilities, and arguments that explore every aspect of human reality from different points of view.
Insight:
The fear of offending someone in today’s politically correct climate can lead to self-censorship, making it impossible to have open and honest conversations. If we’re not open to listening to and understanding what other people have to say, we’ll never be able to learn from each other and grow as individuals.
Idea:
We wanted to bring to life the concept in a way that was purely visual, embracing the power of the medium and its simplicity. We came up with a series of characters who would always be annoyed in weird, fun ways, making fun of the very people who are most likely to be offended by the Brooklyn Film Festival’s free exchange of ideas. We worked hard to define a unique style that wasn’t anthropomorphic but felt deeply human at the same time.
Results:
The campaign increased online search for the Brooklyn Film Festival by 32%, which led to an unprecedented lift in attendance.
Ticket sales grew by 26% compared with 2021, its most attended year.
Most importantly, film submissions for the 2023 festival have seen a new high; in just three months, submissions for the 2023 BFF increased by more than 40%.
2023 Awards
Total Points: 3
Merit
Credits
Agency
MullenLowe U.S.
MullenLowe NY
Client / Brand
Brooklyn Film Festival
Production Company
Smuggler
Music / Sound Production Company
Yessian
Editing Company
Friendshop
Media Distribution Company
MediaHub
Director
Randy Krallman
Editor
Ben Suenaga
Executive Creative Director
Ricard Valero
Group Creative Director
Rich Singer
Zack Menna
Design Director
Marcio Doti
Project Manager
Olivia Scala
Associate Creative Director - Copy
Alice Burton
BFF Director of Development
Susan Mackell
BFF Executive Director
Marco Ursino
BFF Production Manager
Alessandra Cronin
Brand Strategist
Hunter Kelly
CEO
Lee Newman
Color
Company 3
Director of development
Susan Mackell
Group Account Director
Greg Masiakos
Head of Brand & Communications
Lu Borges
Head Of Design
Joao Paz
Head of strategy
Jonny Gadd
Illustration Company
FOREAL / Trier
Junior Art Director
Ayanna Wallace
Junior Copywriter
Christinna Oree
Managing director
Rebekah Pagis
Music Supervision
Promo
Production Manager
Alessandra Cronin
SENIOR PRODUCER
Jacob Vogt
SVP, Executive Director of Integrated Production
Lisa Setten
VP Associate Director, Business Affairs
Maria Rougvie
Vanessa Fazio
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