The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out of Home / Series
Annual ID
OS23_DE145M
About the Work
Turning everyday life into a cinematic experience through a series of Location-based OOH.
Since the beginning of film, subtitles have helped break down barriers and make the foreign more accessible. To celebrate the 58th Chicago International Film Festival and bring the romance, intrigue, and drama of foreign film to life, we gave the city and its inhabitants their very own subtitles.
By applying this cinematic device to everyday life, we made the film festival accessible to everyone, bringing people together to connect and communicate, even in the most unlikely places.
The trailer, narrated by Rainn Wilson, gives a voice to subtitles for the first time ever.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Chicago
Post Production Company
Sarofsky / Chicago
Copywriter
Hannah Lacava
Creative Director
Duarte Elvas
Kate Desmarais
Marina Arnone
Mark Bruker
Executive Creative Director
Dave Loew
Erin Sarofsky
Executive Producer
Gayle McCormick
Group Creative Director
Hital Pandya
Producer
Dylan Ptak
Rachel Steele
Associate Creative Director
Summers Ford
Design Director
Connor Fleming
account director
Royce Kurtz
Cinema/Chicago and the Chicago International Film Festival Artistic Director
Mimi Plauche
Cinema/Chicago and the Chicago International Film Festival Managing Director
Vivian Teng
Cinema/Chicago and the Chicago International Film Festival Marketing Manager
Andrew Van Beek
Content Creative Director
Kyle Obriot
Deputy Chief Creative Officer, Worldwide
Joe Sciarrotta
Executive Committee member of the Cinema/Chicago Governing Board and the President of Mitten, Inc.:
Mark Mitten
Executive Design Director
Gabe Usadel
Senior Editor
Christopher Mines
Sound engineer
Joe Griffin
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