The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Sound Tour

Agency Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg

Client Spotify Japan


Out of Home / Brand Installations

Annual ID


About the Work

As Japanese tourists turned to domestic travel due to the pandemic, Spotify Japan launched "Sound Tour"; specially curated experiences using Spotify Codes, crafted from local environmental elements. These Codes triggered deeper bespoke musical engagement, blending local sound and culture in a fresh, modern way.

2023 Awards

Total Points: 3




Geometry Ogilvy Japan / Tokyo
Ogilvy South Africa / Johannesburg

Art Director

Carel Christie

Chief Creative Officer

Doug Schiff
Matthew Barnes


Mariko Oka

Director of Photography

Kenji Aritomo

Executive Creative Director

Peter Little


Shannon De Araujo

Creative Chairman

Pete Case

Senior Art Director

Masaru Uemura

Senior Copywriter

Kotoha Tanaka

Technical Lead

Suresh Kumar

Account Manager

Amanda Marshall

Associate Art Director

Iori Hayakawa
Mayumi Morita

Associate Planning Director

Sophianna Bishop

Associate Strategist, Digital

Ricky Suzuki

Business Director

Takemi Sakairi

Consumer Marketing Lead

Ai Kawasaki

Creative Producer / Activation Manager

Takehito Hikida

Creative Service Manager

Chiharu Ozaki

Creative Video Director

Morris Ku

Head of Marketing

Mai Ihara

Sound Producer / Artist

Matt Cab

Visual Artist

Victor Camacho

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