The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Moving Image / Single
Annual ID
OS23_DE162M
About the Work
Tokyo Vice follows the story of an American journalist who dives deep into the dangerous Tokyo underground, navigating the interconnected web between organized crime, law enforcement and the press.
Our title sequence opens close up on a Yakuza tattoo seeded with iconography representing key elements from the show. As we move across, the symbols come to life, guiding our journey until we take a literal plunge into a stylized neon-lit Tokyo. We pass by money and other symbols of power and influence as we fall further and further from the upper floors of the sleek and professional down to the dark and seedy underbelly of the city.
Finally as the camera plummets toward the rain soaked ground, we crash through a puddle and continue through, as if there is no end to the descent. Our mirrored descent into darkness is overtaken by an animated Yakuza dragon which transitions us back to the iconic tattoo for the main title.
2023 Awards
Total Points: 3
Merit
Credits
Design Firm
yU+co / Los Angeles
Art Director
James Robertson
Animator
Masanobu Hiraoka
Creative Director
Garson Yu
Designer
Edwin Baker
Mulan Leong-Suzuki
Director
Adrian Yu
Executive Producer
Carol Wong
Illustrator
Lydia Kim
Mari Carlson
3D Artist
Carlos Pacheco
Damian Stricker
Jeffrey Dietrich
Associate Producer
Johnny Ellsworth
Technical Director
Gregory Jones
I/O Coordinator
Latoria Ortiz
Researcher
Rick Spitznass
Related Awards
