The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Design

Palate Care Dispenser

Agency Wunderman Thompson / Bogotá

Client Operation Smile Colombia


Innovation & Transformation / Innovation in Design

Annual ID


About the Work

Operation Smile Colombia, the most important Worldwide rehabilitation institution for children with cleft palate and cleft lip, have been workin for more than 20 years to make life easier for thousands of families and children with cleft palate, a condition that affects millions of babies worldwide. That's why we created The Palate Care Dispenser, the first food and medicine dispenser for children with cleft palate. Thanks to its innovative design, that adapts to any type of cleft palate, parents can feels safe and babies more comfortable.

2023 Awards

Total Points: 3




Wunderman Thompson / Bogotá


Nicolás Montero


Juan Gordon


Juan Rueda

Executive Creative Director

Diego Rodríguez
Pipe Ruiz Pineda
Sergio Tenjo

Executive Producer

Yadira Gutierrez

Sound Designer

Diego Caceres

Account Director

Paula Parra

Chief Executive Officer

Julian Mercado

Project Manager

Luisa Páez

Industrial Designer & 3D Artist

Miguel Mojica

Motion Graphic Designer

Santiago Rodríguez

Post Production Director / VFX

Fabio Andrés Escobar

UX Director

Ricardo Arévalo

Web Developer

Hector Andrés Suárez

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