Cryptocurrency saw strong awareness growth in 2021, but nearly two-thirds of all Americans still didn’t understand cryptocurrency and didn’t think crypto was for “people like them.” However, 45% of the growth audience said they’d be more likely to consider crypto if someone guided them through the process. Simplifying this insight further: the best way to learn is to do.

And thus, “Less Talk, More Bitcoin'' was born. Our idea centered on creating a mass participation moment to bring newcomers into the cryptoeconomy in the simplest way—by showing them that getting involved is as easy as downloading an app.

Coinbase’s “Less Talk, More Crypto” :60 Super Bowl spot made the most out of the biggest media moment in the US. With an incredibly simple execution, it took viewers on a very direct customer journey: scan the QR code within the spot to get the app and get rewarded with Bitcoin. No fuss and authentic to the experience that Coinbase provides for its customers.

A viral hit within 60 seconds...no wonder the site crashed.