The One Show
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SOS Migrants
Agency TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Category
Digital & Online / Websites & Mobile
Annual ID
OS23_DM024S
About the Work
Nowadays, smartphones are essential tools for migrants. They use them daily to communicate with their families in their country of origin. This operation has been a success as it has created a simple service that responds to a need and bypasses language barriers.
We’ve created a relevant number 505 MIGRANTS. Because 505=SOS.
Then developed a language, based on migrants’ essential needs and associated emojis
We have referenced all the services likely to meet their needs in and use WhatsApp for geolocation.
The result is a WhatsApp conversation service: send an emoji expressing a need and a bot will respond with the itinerary to the nearest address.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
TBWA\Paris / Boulogne-Billancourt
Art Director
Laurene Massé
Copywriter
Ahmed Abdellaoui
Romain Duler
Chief Creative Officer
Benjamin Marchal
Faustin Claverie
Producer
Muriel Vieville
Account executive
Katia Misuraca
Account Manager
Julia Montagu
Advertiser Management
Delphine Rouilleault
Hélène Soupios David
Julie Versino
Marin Marx Gandeboeuf
Théa Drogrez
Agency In-House Production
\ELSE / Boulogne-Billancourt
EG+ / Boulogne-Billancourt
Agency Managing Director
Jonathan Serog
Art buyer
Feriel Simon
Business Director
Aurélien Meyer
C.E.O & Head of creative producers
Maxime Boiron
Cameraman
Malek Benaissa
Director & graphic supervisor
Nicolas Duval
Head of Music and sound
Olivier Lefebvre
Head Of Post Production
Severine Damolini
Music & Sound Production
\ELSE / Boulogne-Billancourt
Music art director
Ferdinand Huet
Music Business Affairs
Constance Duhourcau
Marion Leguluche
Production manager
Jennifer Bauche
Sound Art Director
Thomas Jacquet
Sound Coordinator
Mélanie Bourdet
Sound Director
Valery Pellegrini
Technic Director
Ivan Zindovic
Web Developer
Sidney Bourgalle
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