The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Digital & Online / Websites & Mobile
Annual ID
OS23_DM041B
About the Work
On 24th February 2023 we marked a grim milestone – one year since the start of Russia’s illegal full-scale invasion and brutality against the people of Ukraine. In the days that followed the invasion, a terrible pattern emerged that remains to this day – the clear targeting of civilian areas by Russian forces. Yet miss-truth, Russian denials and growing global indifference persist.
One of the biggest weapons of war will always be The Truth. So, to mark one year since the terror began, in partnership with UNITED24 (President Zelenskyy’s initiative), Voices of Children, Nova Ukraine, and Vostok SOS, (a collective of non-profit organisations making a real difference on the ground), we launched THE UNDENIABLE STREET VIEW.
The world’s first war zone shown in Street View*, working in the exact same way as Google Street View - this site gives a powerful way to see what the Ukrainian people are having to face. It’s made from over 100km of raw Street View film shot across 6 Ukrainian cities with Ukrainian Street View photographer Mykola Omelchenko, often under threat of attack.
(*Google’s Street View doesn’t allow uploads of areas potentially showing violence).
The Undeniable Street View invites everyone around the world to walk the streets, “bear witness” for themselves and see up close the targeting of civilian areas and infrastructure. A before-and-after feature in certain streets shows how things looked pre vs post invasion.
As a unique document of the crime, the site and imagery within it has been submitted as evidence to the Office of the Prosecutor General in Ukraine (warcrimes.gov.ua).
Ultimately, this site shows something no one should accept. It is through history’s witnesses that humanity has been held to account. And every single person who visits the site becomes one more witness. At time of writing, 19 cyber-attacks have been blocked.
2.3M VISITORS WITNESSES IN FIRST TWO WEEKS FRO 115 COUNTRIES
4 MIN AVERAGE TIME SPENT ON SITE
$54.2M EARNED MEDIA
23M IMPRESSIONS
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
‿ and us / Dubai
Design Firm
No One / Dubai
Production Company
BlackBox / Dubai
Chief Creative Officer
Fadi Yaish
Executive Creative Director
Diogo Borges
Jamie Kennaway
Photographer
Nickolay Omelchenko
Associate Creative Director
Gabriel Cavalheiro
Panos Pagonis
Brand Director
Lama Halimeh
Head Of Production
Serra Chehade
Media Relations
Valerie Dorosh
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