The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out of Home / Billboards & Transit
Annual ID
OS23_DM065M
About the Work
Over the past decades a shocking number of 120.000 people have gone missing in Colombia. Civil war, natural disasters and personal tragedies have left countless families searching for loved ones.
The International Foundation for Reunion and MUDI 3D & AR Studio conformed an image bank with faces of missing people and created a tool to search for them based on AI and Advertising.
This is how Missing Stock becomes the first image bank that uses artificial intelligence to replace the face of free image bank models with the face of missing people, being a free tool for any brand to use in their advertising campaigns and give more hope to families looking for their loved ones.
The tool combines facial recognition technology and a deep fake-based algorithm that allows to predict aging, changes in their factions and other critical variations. At the end we replaced the faces of the models with the restored faces of missing people. The tool and image rights were free for all brands in Colombia to use. The only thing we asked is for each brand to add a disclaimer to the ad highlighting that the person in the ad is missing.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Wunderman Thompson / Bogotá
Copywriter
David Moncada
Mateo Álvarez
Animator
Nicolás Arevalo
Chief Creative Officer
Bas Korsten
Daniel Payán
Daniel Bonner
Dany Minaker
Sebastian Tarazaga
Creative Director
Sergio Lizarazo
Nicolás Malpica
Luis Moreno
Director
Jose María Ángel
Director of Photography
Lola Gómez
Editor
Leonardo Vargas
Executive Creative Director
Diego Rodríguez
Pipe Ruiz Pineda
Sergio Tenjo
Executive Producer
Angela María Rodríguez
Social Media Manager
Andrés Garavito
Sound Designer
Diego Caceres
Chief Executive Officer
Julian Mercado
Project Manager
Luisa Páez
account director
Natália Grecco
Account executive
Camila Téllez
Catalina Castellanos
Creative Support
Andrés Salgado
Silvia Forero
Head of trading
Andrea Ruiz
Managing director
Camilo Salah
UX Director
Ricardo Arévalo
Web Developer
Daniel Montero
Laura Rojas
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