The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Direct Marketing

Speaking In Color

Agency Wunderman Thompson / Minneapolis

Client Sherwin-Williams Coil Coatings


Digital & Online / Websites & Mobile

Annual ID


About the Work

Sherwin-Williams believes that color is a core human experience. It isn’t just the end color that matters, since the art of choosing that color is an important experience all its own. But in a world of endless color, how do you find THE ONE? Historically, finding the perfect color meant paging through physical color chips, online catalogs or working with a Sherwin-Williams Color Technician—all underwhelming experiences for an emotional topic. Speaking in Color is a first-of-its-kind, AI-powered color solution that is as creative and forward-thinking as architects. Speaking in Color upended the entire customer journey by putting architects in control of finding their perfect color—through real time, dynamic data collection and visualization. Our interactive and responsive Speaking in Color application brings together language, color and innovation to nuance a chosen color in real time, bring the perfect color to life in never-before-experienced ways that could only be created by Sherwin-Williams.

2023 Awards

Total Points: 3




Wunderman Thompson / Minneapolis

Creative Director

Kristine Baumgardner


Alisia Perez

Executive Creative Director

Ej McNulty

Group Creative Director

Brett Knutson

Global Chief Creative Officer

Bas Korsten
Daniel Bonner

Project Manager

Samantha Cochart

Senior Art Director

Chris Kurtz

Associate Design Director, CX/UX

Luis Alonso

Creative Director, Creative Data Group

Matt Gilmore
Shawn Herron

Data Scientist, Creative Data Group

Ilinca Barsan

Director, Creative Data Group

Cole Peterson

Global Lead, Creative Data Group

Jason Carmel

Group Account Director

Emmanuelle Mehta

Group Strategy Director

Elisa Becker

Junior Art Director, Creative Data Group

Rachel Gaede

Multimedia Developer

Curtis Steele

President, WT-Midwest

Karyn Rockwell

Senior Data Scientist, Creative Data Group

Caro Buck

Senior Project Manager

Tim Gendron

VP, Integrated Production - North America

Craig Jelniker

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