The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Digital & Online / Gaming
Annual ID
OS23_DM085M
About the Work
Situation: Unlike several giant brands, including our main competitor, Burger King had not yet positioned itself within the gaming community in Brazil.
Brief: We needed to find a way to communicate with gamers, speaking their language, without losing the essence of Burger King's bold communication.
Objective:
Generate conversation within the gamer community.
Entertaining video game-loving consumers.
Make clear Burger King's positioning within the gaming community.
Generate app download.
Sell our product.
We started with a video content, which was broadcasted both on television and on social networks. That video was a compilation of glitches, inviting the consumer to download the app and find the glitched deals.
When the consumer downloaded the app, he could navigate to look for the glitched offers: sandwiches from the menu with weird images, and inside them the special prices.
This activation lasted a month, and every day there were new offers for the first to find the glitch hidden inside the app.
Brief: We needed to find a way to communicate with gamers, speaking their language, without losing the essence of Burger King's bold communication.
Objective:
Generate conversation within the gamer community.
Entertaining video game-loving consumers.
Make clear Burger King's positioning within the gaming community.
Generate app download.
Sell our product.
We started with a video content, which was broadcasted both on television and on social networks. That video was a compilation of glitches, inviting the consumer to download the app and find the glitched deals.
When the consumer downloaded the app, he could navigate to look for the glitched offers: sandwiches from the menu with weird images, and inside them the special prices.
This activation lasted a month, and every day there were new offers for the first to find the glitch hidden inside the app.
2023 Awards
Total Points: 3
Merit
Credits
Agency
DAVID / São Paulo
Client / Brand
Burger King / São Paulo
Production Company
Vetor Zero / Sao Paulo
Music / Sound Production Company
Hefty / São Paulo
Art Director
André Mezzomo
Copywriter
Renato Simon
Chief Creative Officer
Pancho Cassis
Creative Director
Fabricio Pretto
Rogério Chaves
Executive Creative Director
Edgard Gianesi
Renata Leão
Producer
Fernanda Peixoto
Account
Cacá Franklin
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