The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Direct Marketing

Burger Glitch

Agency DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo

Client Burger King

Category

Digital & Online / Gaming

Annual ID

OS23_DM085M

About the Work

Situation: Unlike several giant brands, including our main competitor, Burger King had not yet positioned itself within the gaming community in Brazil. Brief: We needed to find a way to communicate with gamers, speaking their language, without losing the essence of Burger King's bold communication. Objective: Generate conversation within the gamer community. Entertaining video game-loving consumers. Make clear Burger King's positioning within the gaming community. Generate app download. Sell our product. We started with a video content, which was broadcasted both on television and on social networks. That video was a compilation of glitches, inviting the consumer to download the app and find the glitched deals. When the consumer downloaded the app, he could navigate to look for the glitched offers: sandwiches from the menu with weird images, and inside them the special prices. This activation lasted a month, and every day there were new offers for the first to find the glitch hidden inside the app.

2023 Awards

Total Points: 3

Merit

Credits

Agency

DAVID / São Paulo

Client / Brand

Burger King / São Paulo

Production Company

Vetor Zero / Sao Paulo

Music / Sound Production Company

Hefty / São Paulo

Art Director

André Mezzomo

Copywriter

Renato Simon

Chief Creative Officer

Pancho Cassis

Creative Director

Fabricio Pretto
Rogério Chaves

Executive Creative Director

Edgard Gianesi
Renata Leão

Producer

Fernanda Peixoto

Account

Cacá Franklin

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