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The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Direct Marketing

The Tattoo Duo Over

Agency BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Client Duolingo

Category

Social Media Post / Series

Annual ID

OS23_DM089M

About the Work

In honor of World Tattoo Day, Duolingo, the world’s #1 language learning app, offered the world a unique new service: to check and correct their foreign language tattoos. For two weeks starting on March 21st, we invited anyone with a foreign language tattoo to post a photo of their ink to social media with the #TattooDuoOver (or to email us if they were feeling shy), and then invited the worst, most horrible, borderline unforgivable translation mistakes to Paris to receive a cover-up with the phrase they really wanted.

2023 Awards

Total Points: 3

Merit

Credits

Agency

BETC / Paris

Client / Brand

Duolingo / Paris

Production Company

Voir Pictures / Paris

Chief Creative Officer

Stephane Xiberras

Creative Director

David Martin Angelus

Executive Producer

Benjamin Nieto
Leslie Levy

Associate Creative Director

erika reyes
Nicholas Bakshi

Assistant art director

Melissa Hofman

Creative Producer

Coralie Cupillard

Global Head of Production

Karim Naceur

Music Creative Director

Adam Ghoubali

Post producer

Leila Geslain

Sound Production

Emma-Lou Jacono

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