The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Media Post / Series
Annual ID
OS23_DM089M
About the Work
In honor of World Tattoo Day, Duolingo, the world’s #1 language learning app, offered the world a unique new service: to check and correct their foreign language tattoos. For two weeks starting on March 21st, we invited anyone with a foreign language tattoo to post a photo of their ink to social media with the #TattooDuoOver (or to email us if they were feeling shy), and then invited the worst, most horrible, borderline unforgivable translation mistakes to Paris to receive a cover-up with the phrase they really wanted.
2023 Awards
Total Points: 3
Merit
Credits
Agency
BETC / Paris
Client / Brand
Duolingo / Paris
Production Company
Voir Pictures / Paris
Chief Creative Officer
Stephane Xiberras
Creative Director
David Martin Angelus
Director
Pierre-Edouard Joubert
Executive Producer
Benjamin Nieto
Leslie Levy
Associate Creative Director
erika reyes
Nicholas Bakshi
Assistant art director
Melissa Hofman
Creative Producer
Coralie Cupillard
Global Head of Production
Karim Naceur
Music Creative Director
Adam Ghoubali
Post producer
Leila Geslain
Sound Production
Emma-Lou Jacono
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