The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Adobe briefed us to demonstrate the power of creative expression to a new generation struggling with issues of self-esteem. Through research we discovered that many of them feel far more confident expressing themselves online through avatars and personas. So we created a campaign to help them do so by following the example of the world’s most famous maker of personas - David Bowie.
Coinciding with the 50th anniversary of Bowie’s first persona - Ziggy Stardust - we released a series of digital tools inspiring our community to take David’s journey of self-expression and find their true selves.
In “From David To Ziggy” our community wouldn’t just click the “download” button on a website. They would literally step into Bowie’s Dressing Room and look for creative assets themselves, navigating a gaming experience faithfully recreated from an original photo taken by famous music photographer Mick Rock.
In the experience, while Bowie was on stage performing an encore players could sneak into his dressing room backstage to search for items including his famous red platform boots, his Hagstrom guitar, bracelets made by designer Kansai Yamamoto, or a leopard-print accessory said to be a gift from the actress Cyrinda Foxe.
These items could then be downloaded as 3-D props and combined with a suite of Photoshop brushes, stickers and tools modeled on David’s wigs, make-up and outfits. This gave creatives all they needed to create entirely new digital personas in Photoshop, over 700 of which were collated under #AdobeXBowie and shared worldwide.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Dentsu Creative / Amsterdam
Digital Agency
Resn / Amsterdam
Production Company
Blond Velvet / Amsterdam
Music / Sound Production Company
Antfood / Amsterdam
Post Production Company
Splash Studios / Amsterdam
Art Director
Daniel Kalil
Diederik Mulder
Copywriter
Daniel Bunde Petersen
Gus Machado
Animator
David Schagerstrom
Chief Creative Officer
Kika Douglas
Chief Design Officer
Daniel Sytsma
Creative Director
Bern Hunter
Sam Souen
Simon Jullien
Executive Producer
Jena Fenwick
Illustrator
Jeroen Peter
Jeff Beukema
Music Supervisor
Sietze Rademaker
Producer
Aaron Howell
Felice Bakker
Design Director
Christian Mezo¨fi
Developer
Guillaume Lanier
2D & 3D Animation
Daan Dominic
3D Production
Realexis Christofides
account director
Maaike Stellink
Agency Content Producer
Marc Elbers
Sophie van Pelt
Agency Digital Producer
Philip Koorevaar
Art Director & Lead 3D Animator
Coen Grift
Assistant Offline Editor
Lamine Kallo
D.P.
Marc de Meijer
Design
Thibault Terray
DevOps
Jamie Owen
Director & Edit
Rigel Kilston
Grading / Colorist
Luke Osborne
Innovation Advisor
Luke Vink
Kyle T.
Kyle T.
Lead Design
Bruno Arizio
Lead Developer
Ben Dudson
Rotoscoping & Clean Up
Elephants Gate
Strategy
Bauke Nater
Toolpack Creation
Kae Neskovic
Tabea Mahern
Thomas Hedger
Tina Touli
Treasure 3D Creation
Adobe substance team
VFX Creative Director
Jeff Beukema
VFX on set supervison
Tim Smit
VFX Producer
Daan Schrauwers
Enzo Soubra
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