The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Direct Marketing
Annual ID
OS23_DM128M
About the Work
Sherwin-Williams believes that color is a core human experience. It isn’t just the end color that matters, since the art of choosing that color is an important experience all its own. But in a world of endless color, how do you find THE ONE? Historically, finding the perfect color meant paging through physical color chips, online catalogs or working with a Sherwin-Williams Color Technician—all underwhelming experiences for an emotional topic. Speaking in Color is a first-of-its-kind, AI-powered color solution that is as creative and forward-thinking as architects. Speaking in Color upended the entire customer journey by putting architects in control of finding their perfect color—through real time, dynamic data collection and visualization. Our interactive and responsive Speaking in Color application brings together language, color and innovation to nuance a chosen color in real time, bring the perfect color to life in never-before-experienced ways that could only be created by Sherwin-Williams.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Wunderman Thompson / Minneapolis
Creative Director
Kristine Baumgardner
Editor
Alisia Perez
Executive Creative Director
Ej McNulty
Group Creative Director
Brett Knutson
Global Chief Creative Officer
Bas Korsten
Daniel Bonner
Project Manager
Samantha Cochart
Senior Art Director
Chris Kurtz
Associate Design Director, CX/UX
Luis Alonso
Creative Director, Creative Data Group
Matt Gilmore
Shawn Herron
Data Scientist, Creative Data Group
Ilinca Barsan
Director, Creative Data Group
Cole Peterson
Global Lead, Creative Data Group
Jason Carmel
Group Account DIrector
Emmanuelle Mehta
Group Strategy Director
Elisa Becker
Junior Art Director, Creative Data Group
Rachel Gaede
Multimedia Developer
Curtis Steele
President, WT-Midwest
Karyn Rockwell
Senior Data Scientist, Creative Data Group
Caro Buck
Senior Project Manager
Tim Gendron
VP, Integrated Production - North America
Craig Jelniker
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