The One Show

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2023 One Show - Experiential & Immersive

Airtel 175 Replayed

Agency Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai

Client Airtel

Category

Events / Hybrid

Annual ID

OS23_EX013S

About the Work

Indians don't watch Cricket - we worship it. The sport has become an integral part of our national fabric. And this romance began with the 1983 World Cup victory. India were the underdogs in this tournament, but one feat of sporting turned everything around - Kapil Dev single-handedly scoring 175 runs during a match against Zimbabwe and winning the match for us. Unfortunately, there are no recordings of this match. The BBC was on strike that day, and this match wasn't covered. Fans have been heartbroken about this ever since, wishing for some way to revisit this match. Airtel brought back this crucial match via a faithful recreation to fulfill this wish. Lacking any sort of recorded data, we relied on human data instead to recreate the match. This human data was gathered by interviewing all the spectators, cricketers, umpires and other eyewitnesses of this match - most important among them being Kapil Dev. The more we talked to people, the better our understanding of the match became, helping us map how every single one of those 175 runs were scored.

2023 Awards

Total Points: 21

Credits

Agency

Leo Burnett India / Mumbai

Client / Brand

Airtel / New Delhi

Production Company

Prodigious / Mumbai

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