The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Experiential & Immersive

The Voice Of Reunion

Agency Ogilvy México / Mexico City + Eco / Mexico City

Client AB InBev


Events / Virtual

Annual ID


About the Work

Victoria beer created Cempasuchil: The taste of reunion, the first TV ad made with real comments that Mexicans wrote to their departed loved ones on social networks, those comments served as inspiration to develop our content, giving voice for the first time to our consumers. The cempasúchil flower became the icon that connected all creative actions, being a symbolic bridge that guides the deceased to the world of the living, made possible the reunion and close the line between living and dead for Mexicans to connect with their loved ones for one last night and celebrate in an innovative way one of the most important traditions for them.

2023 Awards

Total Points: 3




Ogilvy Mexico / Mexico City

Production Company

Eco / Mexico City

Creative Director

Javier Melo
Kevin Murcia


Verónica Hernández

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