The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Experiential & Immersive

The Burger that could not be

Agency TBWA\ESPAÑA / Madrid

Client McDonald's

Category

Physical Products

Annual ID

OS23_EX065M

2023 Awards

Total Points: 3

Merit

Credits

Agency

TBWA\ESPAÑA / Madrid

Production Company

Only 925 / Madrid

Chief Creative Officer

Juan Garcia-Escudero

Executive Producer

María Jesus Horcajuelo

Producer

Elisa Gonzalez

Production TV Manager

Mariluz Chamizo

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