The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Experiential & Immersive

Unbreakable Courts

Agency Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo

Client Budweiser


Craft / Storytelling

Annual ID


About the Work

In Brazil, street culture is usually seen as something marginalized and not culturally and artistically valuable. Often, artistic manifestations of this universe are reprimanded, not only by people, but also by the State. Our goal was to create a new look at street culture, using the law itself – often used to rebuke it – to, this time, protect it. Our goal was to engage people who, like the brand, want to take care of street culture, so that they are amplifying. Thus, the public who tend to care about and strengthen street culture, had in their hands a tool to put this into practice, in an affirmative and transformative way. Unbreakable Courts is a project that has transformed a musical piece into a very powerful media. We released a song and a music video signed by one of the main Brazilian rappers, Rincón Sapiência with all the traditional strategy of a music release. But there, hidden in the lyrics, were the steps for anyone to make a court indestructible. We could not spread this message in the mainstream media – because then they would change the law on the transformation of public spaces into heritage. Therefore, we chose this piece of entertainment, which would only reach consumers of urban culture. With 5 steps, supported by the Brazilian legislation, we promote an open-source method to transform street courts into a cultural heritage site, spreading the method throughout the country.

2023 Awards

Total Points: 3




Africa / Sao Paulo

Client / Brand

Ambev / São Paulo

Production Company

SICARIOS / São Paulo
Plugh / Sao Paulo

Music / Sound Production Company

LOUD+ / São Paulo

Chief Creative Officer

Sergio Gordilho

Chief Technology Officer

Fabio Palma



Director of Photography


Executive Creative Director

Angerson Vieira
Bruno Valenca
Matias Menendez

Executive Producer

João Luz
Patrick Petry

Agency Producer

Rodrigo Ferrari
Tais Olhiara
Juarez Lima


Nina Guimarães

Agency Editor & Motion Designer

Ricardo da Matta
Juarez Lima
João Corazza

Approved by

Daniel Wakswaser
Carolina Caracas
Andre Mota
Ludmila Kaminskas
Kelen Lima
Paulo Morales

Art Direction (Film Production Company)

Caca Montagnana

Art direction assistant

Vic Flaksbaum

Art Producer

Lelo Carvalho
Daiana Arna


Mariana Carneiro

Client Services

Carolina Boccia
Heloísa Pupim
Ana Andrade
Juliana Jezernicky
Jéssica Bodelace


Acauan Pastore

Creative (Film Production Company)

Renan Moraes

Creative Director (Film Production Company)


Direction Assistant

Larissa Andrade
Pedro Vincentini


João Paulo Vasconcelos Xavier


Lindin Lima

Production direction

Rafa Pinto

Projects Manager

Beatriz Marques

Special Projects

Fernando Alonso
Isabela Levy
Lica de Souza
Thays Miranda
Caio Rodrigues
Theo Etlin

Special Projects Creative Director

Juliana Leite

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