The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / 31-60 Seconds - Series
Annual ID
OS23_FI001G
About the Work
In Thailand, the snack market is very cutthroat with a variety of innovative and metoo products, and competitors seeking to steal market share from one another. Consumers are also low loyalty, easily switching from one product to another if they find more excitement. While most brands promote the sharable moment, Voiz differentiates itself as the “too good to share” snack. Having proven its effectiveness in the last campaign, it made sense to continue by leveraging the impact of Voiz’s Creative platform, “Fun Execution with a Twist”, and tie-in Voiz’s product quality of crunchiness and tastiness with the storyline with a level-up of surprise that creates awareness and engagement via Thailand’s top social media platforms.
At an art studio where the protagonists are teenagers, Ally (the teenage girl) is about to eat Voiz while a boy begins a conversation with a confession of love. However, Ally does not believe him. To catch a lie, she asks if he could show his eyes. Suddenly, both his eyes pop out. The eyes represent two boys who tell the truth by paying attention only to take Voiz from her. She cannot share Voiz Waffle Choco Crispies because of the deliciousness and craving richness of 70% chocolate. The boy continues lying that both eyeballs aren’t his and Ally proves him wrong. Voiz is too good to share.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Ogilvy Group Thailand / Bangkok
Production Company
FACTORY01 / Bangkok
Chief Creative Officer
Gumpon Laksanajinda
Director
Wuthisak Anarnkaporn
Director of Photography
Pasit Tanudechanurat
Editor
Sippanart Olarnsaritkul
Executive Producer
Rungtawan Nanthasaen
Sound Designer
Crew Team
Account Director
Apirat Leerattanakachorn
Chairman
Nopadol Srikieatikajohn
Chief Executive Officer
Jiravara Virayavardhana
Account Manager
Chakree Techaratanakrai
Sorawit Ratanarakpinyo
assistant director
Mattanee Uajarernsup
Wityawat Lakam
Deputy Chief Creative Officer
Prasert Vijitpawan
GAFFER
Crew Team
Group business Director
Pattanee Ongkunarak
Post producer
Wipawee Khirirat
Strategic Planning Director
Sasipa Mongolnavin
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