The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

The Innocent Eyes

Agency Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Client Monde Nissin / Voiz


Television & VOD / 31-60 Seconds - Series

Annual ID


About the Work

In Thailand, the snack market is very cutthroat with a variety of innovative and metoo products, and competitors seeking to steal market share from one another. Consumers are also low loyalty, easily switching from one product to another if they find more excitement. While most brands promote the sharable moment, Voiz differentiates itself as the “too good to share” snack. Having proven its effectiveness in the last campaign, it made sense to continue by leveraging the impact of Voiz’s Creative platform, “Fun Execution with a Twist”, and tie-in Voiz’s product quality of crunchiness and tastiness with the storyline with a level-up of surprise that creates awareness and engagement via Thailand’s top social media platforms. At an art studio where the protagonists are teenagers, Ally (the teenage girl) is about to eat Voiz while a boy begins a conversation with a confession of love. However, Ally does not believe him. To catch a lie, she asks if he could show his eyes. Suddenly, both his eyes pop out. The eyes represent two boys who tell the truth by paying attention only to take Voiz from her. She cannot share Voiz Waffle Choco Crispies because of the deliciousness and craving richness of 70% chocolate. The boy continues lying that both eyeballs aren’t his and Ally proves him wrong. Voiz is too good to share.

2023 Awards

Total Points: 45



Ogilvy Group Thailand / Bangkok

Production Company

FACTORY01 / Bangkok

Chief Creative Officer

Gumpon Laksanajinda

Director of Photography

Pasit Tanudechanurat

Executive Producer

Rungtawan Nanthasaen

Sound Designer

Crew Team

Account Director

Apirat Leerattanakachorn


Nopadol Srikieatikajohn

Chief Executive Officer

Jiravara Virayavardhana

Account Manager

Chakree Techaratanakrai
Sorawit Ratanarakpinyo

assistant director

Mattanee Uajarernsup
Wityawat Lakam

Deputy Chief Creative Officer

Prasert Vijitpawan


Crew Team

Group business Director

Pattanee Ongkunarak

Post producer

Wipawee Khirirat

Strategic Planning Director

Sasipa Mongolnavin

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