The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / 31-60 Seconds - Single
Annual ID
OS23_FI002G
About the Work
In Thailand, the snack market is very cutthroat with a variety of innovative and metoo products, and competitors seeking to steal market share from one another. Consumers are also low loyalty, easily switching from one product to another if they find more excitement. While most brands promote the sharable moment, Voiz differentiates itself as the “too good to share” snack. Having proven its effectiveness in the last campaign, it made sense to continue by leveraging the impact of Voiz’s Creative platform, “Fun Execution with a Twist”, and tie-in Voiz’s product quality of crunchiness and tastiness with the storyline with a level-up of surprise that creates awareness and engagement via Thailand’s top social media platforms.
At an art studio, a boy closes his eyes and pretends that he has had enough, he does not want Voiz Wafer Choco Salted Caramel from Ally. But she does not believe him because he avoids eye contact. So, she asks him a question implying she is wearing a swimsuit, then he opens his eyes. Suddenly, both of his eyes pop out and run to her. She catches him as a liar and denies sharing as always. Voiz is too good to share.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Ogilvy Group Thailand / Bangkok
Production Company
FACTORY01 / Bangkok
Chief Creative Officer
Gumpon Laksanajinda
Director
Wuthisak Anarnkaporn
Director of Photography
Pasit Tanudechanurat
Editor
Sippanart Olarnsaritkul
Executive Producer
Rungtawan Nanthasaen
Sound Designer
Crew Team
Account Director
Apirat Leerattanakachorn
Chairman
Nopadol Srikieatikajohn
Chief Executive Officer
Jiravara Virayavardhana
Account Manager
Chakree Techaratanakrai
Sorawit Ratanarakpinyo
assistant director
Mattanee Uajarernsup
Wityawat Lakam
Deputy Chief Creative Officer
Prasert Vijitpawan
GAFFER
Crew Team
Group business Director
Pattanee Ongkunarak
Post producer
Wipawee Khirirat
Strategic Planning Director
Sasipa Mongolnavin
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