The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Film & Video

Escape: FUCK / PAIN / HELL

Agency Ogilvy Germany

Client German Rail

Category

Low Budget

Annual ID

OS23_FI024S

About the Work

In an era of home office and online meetings, how do you inspire business travelers to hold important meetings on-site again, and to use the train to do so? We chose to tackle the zoom fatigue and frustration people experience when taking part in video conferences. Like when your whole day is packed with online meetings. Or when the connection drops, AGAIN, or everyone keeps talking at the same time. Or when the technology is refusing to collaborate, and you’re like help! To bring the idea to life, we used the interfaces of famous video conferencing platforms, and turned the initials of participants into calls for help. Our idea reminded people that they can still meet in person and take an eco-friendly train to get there.

2023 Awards

Total Points: 21

Credits

Agency

Ogilvy Germany

Client

Julia Janssen
Markus Faelsch
Florian Schroeder
Dr. Thomas Kemper
Julia Straub

Client / Brand

German Rail / Berlin

Chief Creative Officer

Siyamak Jung

Creative Director

Sinya Horwedel
Asli Sahin

Creative Chairman

Dr. Stephan Vogel

Global Chief Creative Officer

Liz Taylor

Account management

Roland Stauber
Alice Baldczus

Chief Executive Officer & Chief Creative Officer

Bjoern Bremer

Motion Design & Post Production

Dominik Bull

Sounddesign

Bernhard Leimbrock

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