The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Low Budget
Annual ID
OS23_FI024S
About the Work
In an era of home office and online meetings, how do you inspire business travelers to hold important meetings on-site again, and to use the train to do so? We chose to tackle the zoom fatigue and frustration people experience when taking part in video conferences.
Like when your whole day is packed with online meetings. Or when the connection drops, AGAIN, or everyone keeps talking at the same time. Or when the technology is refusing to collaborate, and you’re like help!
To bring the idea to life, we used the interfaces of famous video conferencing platforms, and turned the initials of participants into calls for help. Our idea reminded people that they can still meet in person and take an eco-friendly train to get there.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Ogilvy Germany
Client
Julia Janssen
Markus Faelsch
Florian Schroeder
Dr. Thomas Kemper
Julia Straub
Client / Brand
German Rail / Berlin
Art Director
Humaira Chohan
Siddarth Shelton
Copywriter
Elena Chiaradia
Markus Werner
Chief Creative Officer
Siyamak Jung
Creative Director
Sinya Horwedel
Asli Sahin
Creative Chairman
Dr. Stephan Vogel
Global Chief Creative Officer
Liz Taylor
Account management
Roland Stauber
Alice Baldczus
Chief Executive Officer & Chief Creative Officer
Bjoern Bremer
Motion Design & Post Production
Dominik Bull
Sounddesign
Bernhard Leimbrock
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